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Pauwels, K., Leeflang, P.S.H., Teerling, M.L. and Huizingh, K.R.E. (2011) Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments! Journal of Retailing, 87, 1-17.
https://doi.org/10.1016/j.jretai.2010.10.001

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