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Chu, J., Arce-Urriza, M., Cebollada-Calvo, J.J. and Chintagunta, P.K. (2010) An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. Journal of Interactive Marketing, 24, 251-268.
https://doi.org/10.1016/j.intmar.2010.07.004

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