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  • TITLE: Thriving Products Designed to Fill Uganda’s Market Loopholes

    AUTHORS: Juliet Kategaya Nsiima, Xing Fang, Jiefeng Lv

    KEYWORDS: Ugandan Market, Youth, Product Design, Innovation, Technology

    JOURNAL NAME: American Journal of Industrial and Business Management, Vol.9 No.4, April 18, 2019

    ABSTRACT: The Ugandan market has recently thrived from products designed for local population consumption. They have also strengthened the economy and protected the environment. These products are designed by innovators, inventors and companies that identify and fill loopholes in various market sectors that Western and Asian suppliers have not penetrated. The youth in Uganda is a catalyst for local and foreign innovators and investors wanting to design and distribute products that will improve their livelihoods and the economy at large. In this paper, four innovative products that are thriving in the Ugandan market will be studied. One futuristic product will also be mentioned. They provide answers to Uganda’s economic challenges ranging from energy crisis, poor or no transportation, access to hygiene/health and education services and “miseducation” and how these products are being designed to give solutions.