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Grzeskowiak, S. and Sirgy, M.J. (2007) Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency. Applied Research in Quality of Life, 2, 289-304.
https://doi.org/10.1007/s11482-008-9043-9

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