TITLE:
Empowerment of Youth Agribusiness Entrepreneurs Using Social Capital Based Business Models Canvas in North Sulawesi
AUTHORS:
Joseph Arteurt Merung, Dwi Putra Darmawan, Wayan Windia, Ni Wayan Sri Astiti
KEYWORDS:
Youth Agribusiness Entrepreneurs, Social Based Business Models Canvas, Empowerment Strategy
JOURNAL NAME:
Modern Economy,
Vol.10 No.2,
January
31,
2019
ABSTRACT:
The purpose of this study was to engineer a social
capital-based canvas business model that is oriented towards the value of
products offered to customers and devised a strategy to empower young
entrepreneurs to develop their business in Manado, North Sulawesi, in 2018. ANP
(analytical network process) analysis was chosen as a decision analysis tool
engineer of this business system. ANP allows dependencies and feedback, both
between elements in the cluster (inner dependence) and between clusters (outer
dependence). Supermatrix, with all its advantages, is a fundamental tool in
ANP. Based on the results of the study produced a canvas business model based
on participation in social networks, oriented to the value of product creation
offered to customers, and supported by the empowerment of entrepreneurial
competencies for young entrepreneurs, business infrastructure development, and
social innovation. Continuously, it is necessary to validate model assumptions
with customers in order to represent the potential of a social-based canvas
model business in North Sulawesi.