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Akaka, M.A., Corsaro, D., Kelleher, C., Maglio, P.P., Seo, Y., Lusch, R.F. and Vargo, S.L. (2014) The Role of Symbols in Value Cocreation. Marketing Theory, 14, 311-326.
https://doi.org/10.1177/1470593114534344

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