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Peterson, L. (2017) Why the Bonobos-Walmart Deal Shows the Way to Retail’s Showroom Future. Retail Dive.

has been cited by the following article:

  • TITLE: The Case for Showrooming

    AUTHORS: Cristina Nistor, Prashanth Nyer

    KEYWORDS: E-Retail, Selling Format, Product Quality, Showrooming

    JOURNAL NAME: American Journal of Industrial and Business Management, Vol.8 No.7, July 11, 2018

    ABSTRACT: Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be used.