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Hyan, S.S., Kim, W. and Lee, M.J. (2011) The Impact of Advertising on Partrons’ Emotional Response, Perceived Value, and Behavioral Intentions in The Chain Restaurant Industry: The Moderating Role of Advertising-Induced Arousal. International Journal of Hospitality Management, 30, 689-700.
https://doi.org/10.1016/j.ijhm.2010.10.008

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