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Article citations


Hempel, D.J. (1977) Consumer Satisfaction with the Home Buying Process: Conceptualization and Measurement, In: Hunt, K., Ed., The Conceptualization of Consumer Satisfaction and Dissatisfaction, Marketing Science Institute, Cambridge, MA, 7.

has been cited by the following article:

  • TITLE: The Application of Satisfaction Survey of Rescue during 0206 Earthquake in the Promotion of Tainan City Marketing Strategies

    AUTHORS: Yuan-Ming Chiu, Chun-Chu Liu

    KEYWORDS: City Marketing, Earthquake, Analysis of Satisfaction

    JOURNAL NAME: Journal of Power and Energy Engineering, Vol.6 No.3, March 19, 2018

    ABSTRACT: The 0206 Earthquake, occurring on February 6, 2016, caused the collapse of the Yongkang-Wei Guan building in Tainan City, leading to the death of 115 people and trapping about three hundred people waiting for the rescue. No sooner had the earthquake occurred, the Tainan City Government Fire Department immediately set up a disaster response center and command center to dispatch the rescue team in time, which is appreciated by the citizens. A year after the earthquake, a survey is conducted, aiming to collect and reflect civic opinions and satisfaction on the rescue during 0206 earthquake. Therefore, the purposes of this study are as follows: 1) This survey will facilitate the Tainan city government to device future marketing strategies and continue to promote new policy. 2) This survey will guide Tainan City Government Fire Department on how to enhance the disaster rescue. 3) This survey will serve as the reference for other cities, intending to develop similar fire-fighting tactical strategies.