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Lau, A.Y. and Coiera, E.W. (2008) Impact of Web Searching and Social Feedback on Consumer Decision Making: A Prospective Online Experiment. Journal of Medical Internet Research, 10, e2.
https://doi.org/10.2196/jmir.963

has been cited by the following article:

  • TITLE: Accuracy of Ebola Information in a Knowledge Exchange Social Website (KESW)

    AUTHORS: Fiona Gorman, Desa Yadegarians, Taufa Islam, Simon Tongco, Esther Johnston, Elma Estrada, Nicholas Gorman

    KEYWORDS: Online Health Information, Ebola, Infectious Diseases, Accuracy, Knowledge Exchange Social Websites

    JOURNAL NAME: Open Journal of Preventive Medicine, Vol.7 No.10, October 31, 2017

    ABSTRACT: Background: Misinformation on interactive Knowledge Exchange Social Websites (KESWs) is concerning since it can influence Internet users’ health behaviors, especially during an infectious disease outbreak. Objective: The present study seeks to examine the accuracy and characteristics of health information posted to a Knowledge Exchange Social Website (KESW). Methods: A sample of 204 answers to Ebola questions were extracted and rated for accuracy. Multiple logistic regression modeling was used to examine whether answer characteristics (best answer, professional background, statistical information, source disclosed, link, and word count) predicted accuracy. Results: Overall, only 27.0% of the posted answers were rated as “accurate”. Accuracy varied across question topics with between 11.8% - 45.5% of answers being rated as accurate. When Yahoo Answers’ “best answers” were examined, the overall accuracy was substantially higher, with 80.0% of “best answers” being rated as accurate compared to 16.0% of all other answers. Conclusion: There is need for tools to help Internet users navigate health information posted on these dynamic user-generated knowledge exchange social websites.