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Bonini, S. and Oppenheim, J. (2008) Cultivating the Green Consumer. Stanford Social Innovation Review, 6, 56-61.

has been cited by the following article:

  • TITLE: E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products

    AUTHORS: Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

    KEYWORDS: Organic Textile Products, E-Marketing, Marketing Mix, Product, Promotion, Price, Place, Customer Perceptions

    JOURNAL NAME: American Journal of Industrial and Business Management, Vol.6 No.12, December 28, 2016

    ABSTRACT: E-marketing strategies and applications are developing drastically and this has substantial effects on business markets and customer’s behavior. Consequently, many firms have presented e-marketing strategies through their electronic web sites so they may associate for all intents and purposes with domestic and global markets. Electronic marketing is perceived as another new development of business practice in organic textile products that are identified with advancement and offering through World Wide Web sites and using other electronic networks. This research paper concentrates on e-marketing applications for organic textile products, and how these computerized applications can strengthen the organizations to make awareness. This paper guides to build the customer’s confidence on organic products and also guides the customers to avoid any misconception for green products. E-marketing can possibly educate the consumers regarding significance of environment friendly green products and facilitate the consumers for connecting to internet and other virtual networks to purchase the green products. Nowadays e-marketing is going to become prerequisite of the society; so organizations are robustly observing these changes to flourish their business. E-marketing is very helpful for the organizations to develop long term relationships with customers, and retaining these loyal customers for their organic textile products on long term basis.