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http://dx.doi.org/10.1287/mnsc.1120.1638

has been cited by the following article:

• TITLE: Research on Buy-Back Contract in Supply Chains Based on Mental Accounting Theory

  AUTHORS: Xiaole Zhang

  KEYWORDS: Mental Accounting, Newsboy Model, Loss Aversion, Buyback Contract

  JOURNAL NAME: Journal of Service Science and Management, Vol.9 No.3, June 21, 2016

  ABSTRACT: Adopting the concept of mental accounting, the paper analyzes loss-aversion retailer’s optimal order quantity under buy-back contract in the two-stage supply chain, and proves the existence and uniqueness of the optimal order quantity. Conclusions show: under the certain degree of loss aversion, there exists a unique repurchase price to achieve supply chain coordination; meanwhile, the system’s optimal order quantity decreases with the retailer’s loss aversion and increases with the buy-back price.