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Bronn, P.S. and Vrioni, A.B. (2001) Corporate Social Responsibility and Cause-Related Marketing: An Overview. International Journal of Advertising, 20, 207-222.

has been cited by the following article:

  • TITLE: Perceptions of Social Responsibility of Prominent Fast Food Restaurants

    AUTHORS: Carissa J. Morgan, Nicole Olynk Widmar, Elizabeth A. Yeager, W. Scott Downey, Candace C. Croney

    KEYWORDS: Fast Food, Restaurants, Perceptions, Social Responsibility, Best-Worst Scaling

    JOURNAL NAME: Modern Economy, Vol.7 No.6, June 15, 2016

    ABSTRACT: In this study, U.S. resident’s perceptions of social responsibility of prominent fast food restaurants were investigated. A survey conducted in April 2015 collected information from a sample targeted to be representative of the U.S. population. In total, 302 completed participant’s responses were analyzed (n = 302). Using a best-worst choice experiment question, participant’s choices for “most” and “least” socially responsible fast food restaurants were analyzed, resulting in individual’s relative perceptions of social responsibility amongst the restaurants studied. Results indicate that of the fast food restaurants studied, Panera Bread was perceived to be the most socially responsible restaurant, followed by Subway and Chick-fil-A. In contrast, McDonald’s, KFC, and Taco Bell were perceived to be the least socially responsible of the fast food restaurants studied. Additionally, relationships amongst participant’s perceptions of social responsibility in fast food, demographic factors, consumption practices, and knowledge of fast food business practices were analyzed. Significant relationships were found amongst “being female” and “self-reported knowledge of fast food business practices” with “perceptions of the social responsibility of fast food restaurants”.