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Baker, W.E. and Sinkula, J.M. (1999) The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance. Academy of Marketing Science Journal, 27, 411. http://dx.doi.org/10.1177/0092070399274002

has been cited by the following article:

  • TITLE: The Study of Mobility Solution System Design on China Direct Selling Industry

    AUTHORS: Horng-Jinh Chang, Ta-Ching Lee

    KEYWORDS: Direct Selling, M-Learning, Mobile Solution, Mobility, Sales Performance, Smartphone

    JOURNAL NAME: Open Journal of Social Sciences, Vol.3 No.7, July 14, 2015

    ABSTRACT: The article designs a mobility solution for direct selling industry by smartphone. The design of the mobility solution focuses on Mobile Learning (M-Learing) that assists the direct selling company and direct sales to enhance their sales performance and company operation anytime and anywhere with mobile smartphone. It also applies the key concept of enhancing the selling skill to familiar with direct sell company’s product anytime. On the other hand, Mobile Learning can play a role of standardization with multi-media contact. In the study, prototype systems were designed with a set of smartphone user interfaces. The study selected two groups of participants: one used existing learning content in personal computer, and another one used the same content with modified format via smartphone, 300 people in total. The evaluation of the result found that there were more than 80% of mobile solution participants getting higher scores in the evaluation of learning result and 12 times higher visibility of product than traditional way on personal computer. This is a proven mobile solution which can increase the performance of sales in direct selling industry.