Article citationsMore>>
Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G.P., Yagci, M., Dean, D., Ricks, J. and Wirth, F. (2004) Developing and Validating Measures of Facets of Customer-Based Brand Equity. Journal of Business Research, 57, 209-224.
http://dx.doi.org/10.1016/S0148-2963(01)00303-4
has been cited by the following article:
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TITLE:
The Impact of Brand Image on Consumer Behavior: A Literature Review
AUTHORS:
Yi Zhang
KEYWORDS:
Brand Image, Customer Equity, Consumer Behavior
JOURNAL NAME:
Open Journal of Business and Management,
Vol.3 No.1,
January
16,
2015
ABSTRACT: The concept “brand image” has drawn significant attention from academics and practitioners since it was put forward, because it played an important role in marketing activities. Although brand image was recognized as the driving force of brand asset and brand performance, few studies have elaborated on the relationship between brand image and brand equity. Based on the brand image theories, this study reviewed extant studies about the impact of brand image on consumer from perspective of customer equity. It also presented the shortcomings of current research and pointed out the trends for future study.
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