J. Han, N. Kim and R. Srivastava, “Market orientation and organisational performance is innovation a missing link”, Journal of Marketing 62(4), 1998, pp.30-46 - References

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J. Han, N. Kim and R. Srivastava, “Market orientation and organisational performance: is innovation a missing link?”, Journal of Marketing 62(4), 1998, pp.30-46

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