TITLE:
Determinant Factors in the Internationalization of Knowledge-Intensive Services in a Peripheral Area
AUTHORS:
Marta Muñoz-Guarasa, Encarnación Moral Pajares
KEYWORDS:
Services, Exports, Foreign Direct Investment, Ownership Advantages and Location Advantages
JOURNAL NAME:
Journal of Service Science and Management,
Vol.7 No.2,
April
30,
2014
ABSTRACT:
The
objective of this study is to learn some of the determinant factors in the
internationalization of knowledge-intensive services in a peripheral zone in
accordance with the Eclectic Paradigm [1]
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[2]
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. The study will focus on Andalusia in Southern Spain. In the Andalusian
region, there are no official data on internationalized companies. We have
therefore conducted a survey of 256 service internationalized companies within
the region. The results show that the ownership or specific advantages
considered by the businesses themselves is the quality of service, training of
employees, leadership and management ability, innovation, technology and the
image that customers have of the company. Regarding the advantages of locating
abroad that are believed to be the most important, those companies that engage
in foreign investment highlight customer’ follow-up and look for new customers.
As well, they greatly value those factors related to the destination market:
size, growth and access to the market as well as other markets.