Getting Rid of the Horizontal-to-Vertical Strategy: A Case Report of a Japanese Research Psychologist


Most Japanese research psychologists have used “Horizontal-to-Vertical Conversion Strategy” for their research, simply replicating experimental studies published in Western journals with Japanese participants and publishing papers only in Japanese (the traditional orthography of the Japanese language is vertical). This short article criticized this prevailing research strategy among Japanese psychologists and reported a series of studies resulted from an invention of new experimental procedure. It showed an example of a Japanese researcher who had got rid of the inadequate approach by inventing a new experimental method. It also aimed to encourage Japanese psychologists to conduct innovative research and publish their studies in English journals.

Share and Cite:

Mori, K. (2014) Getting Rid of the Horizontal-to-Vertical Strategy: A Case Report of a Japanese Research Psychologist. Open Journal of Social Sciences, 2, 359-362. doi: 10.4236/jss.2014.24040.

Conflicts of Interest

The authors declare no conflicts of interest.


[1] Loftus, E.F. (1975) Leading Question and the Eyewitness Report. Cognitive Psychology, 7, 560-572.
[2] Mori, K. (2003) Surreptitiously Projecting Different Movies to Two Subsets of Viewers. Behavior Research Methods, Instruments, and Computers, 35, 599-604.
[3] Mori, K. (2007) A Revised Method for Projecting Two Different Movies to Two Groups of Viewers without Their Noticing the Duality. Behavior Research Methods, 39, 574-578.
[4] Mori, K. (2007) Projecting Two Words with One Machine: A Method for Presenting Two Different Visual Stimuli Using Just One Projector without Viewers’ Noticing the Duality. Behavior Research Methods, 39, 811-815.
[5] Kanematsu, H., Mori, K. and Mori, H. (1996) Memory Distortion in Eyewitness Pairs Who Observed Nonconforming Events and Discussed Them. Cognitive Studies: Bulletin of the Japanese Cognitive Science Society, 3, 29-40.
[6] Hirokawa, K., Matsuno, E., Mori, K. and Ukita, J. (2006) Relationship between Masculinity-Femininity and Concession in an Experimental Collaborative Eyewitness Testimony. Asian Journal of Social Psychology, 9, 132-139.
[7] Mori, K. and Kitabayashi, M. (2009) How Child-Mother Pairs Reported What They Had Witnessed Together: An Experimental Examination Using the MORI Technique. Psychology Journal, 6, 60-69.
[8] French, L., Garry, M. and Mori, K. (2008) You Say Tomato? Collaborative Remembering Leads to More False Memories for Intimate Couples than for Strangers. Memory, 16, 262-273.
[9] French, L., Garry, M. and Mori, K. (2011) Relative—Not Absolute—Judgments of Credibility Affect Susceptibility to Misinformation Conveyed during Discussion. Acta Psychologica, 136, 119-128.
[10] Mori, K. and Takahashi, R. (2012) Pre-Schoolers’ Reports of Conflicting Points Secretly Inserted into a Co-Witnessed Event: An Experimental Investigation Using the MORI Technique. Psychology, 3, 30-35.
[11] Mori, K. and Arai, M. (2010) No Need to Fake It: Reproduction of the Asch Experiment without Using Confederates. International Journal of Psychology, 45, 390-397.
[12] Hanayama, A. and Mori, K. (2011) Conformity of Six-Year-Old Children in the Asch Experiment without Using Confederates. Psychology, 2, 661-664.
[13] Mori, K. and Mori, H. (2011) No Confederates Needed: Social Comparison without Collaboration. Social Behavior and Personality, 39, 543-552.
[14] Mori, K. and Mori, H. (2013) Japanese Are Modest Even When They Are Winners: Competence Ratings of Self and Others in Social Comparison. Psychology, 4, 827-830.
[15] Alicke, M.D., LoSchiavo, F.M., Zerbst, J. and Zhang, S. (1997) The Person Who Outperforms Me Is a Genius: Maintaining Perceived Competence in Upward Social Comparison. Journal of Personality and Social Psychology, 73, 781-789.
[16] Mori, K. and Uchida, A. (2009) Can Contrived Success Affect Self-Efficacy among Junior High School Pupils? Research in Education, 82, 60-68.
[17] Garry, M., French, L., Kinzett, T. and Mori, K. (2008) Eyewitness Memory Following Discussion: Using the MORI Technique with a Western Sample. Applied Cognitive Psychology, 22, 431-439.

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.