Positive-Negative Emotional Categorization of Clothing Color Based on Brightness

Xiao-Feng Jiang, Xiao-Pei Bian

College of Textile and Clothing Engineering, Soochow University, Suzhou, China.
College of Textile and Clothing Engineering, Soochow University, Suzhou, China National Engineering Laboratory for Modern Silk, Soochow University, Suzhou, China.

DOI: 10.4236/eng.2013.510B040                

Abstract

In current study, behavioral measures were conducted to investigate clothing color. The purpose was to focus on the rule that color brightness influencedpositive-negative emotional categorization. Results showed that the effect of brightness on clothing color emotion categorization was significant. With the increase of brightness, the variation curve of positive emotion appears to be a “U-shaped”, whereas that of the negative emotion shows an upside down “U-shaped”. Compared with the low brightness colors, the emotion reaction to the high brightness colors was more positive; Most of the colors with different brightness scales were classified as positive emotions and the minors were classified as negative emotions; the positive colors could be done much faster than the negative ones.

Keywords

Color Emotion; Response Time; Brightness; Categorization; Positive-Negative

Conflicts of Interest

The authors declare no conflicts of interest.

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