Doing Organized Garment Retailing Business in India: A Critical Analysis


Garment retailing is a sunrise industry in India. However, the industrial competitiveness has posed many challenges for the organized garment retailers in this sector. In this paper an attempt has been made to identify the challenges based on strong literature support in consultation of practitioners and consultants in this industry. This study has classified the retail challenges for organizing garment retailing into four factors 1) sourcing challenges; 2) locational challenges; 3) environmental challenges and 4) customer challenges. Also we have identified items for organizational performance as well as for competitive advantage. A confirmatory model has been used to test the hypotheses; (H1): Retailers understand the match between competitive advantage and organizational performance; (H2): They understand the match between retail challenges and organizational performance; and (H3): They understand the match between retail challenges and competitive advantage using structural equation modeling. This study shall help the organized garment retailer to know more about the business.

Share and Cite:

R. Singh, "Doing Organized Garment Retailing Business in India: A Critical Analysis," American Journal of Industrial and Business Management, Vol. 3 No. 5, 2013, pp. 472-479. doi: 10.4236/ajibm.2013.35054.

Conflicts of Interest

The authors declare no conflicts of interest.


[1] R. Rajmohan, “India Retail Report, 2009,” IMAGES, F&R Research, 2009.
[2] H. Jiqin, S. W. F. Omta and J. H. Trienekens, “The Joint Impact of Supply Chain Integration and Quality Management on the Performance of Pork Processing Firms in China,” International Food and Agribusiness Management Review, Vol. 10, No. 2, 2007, pp. 67-98.
[3] B. Walker, D. Bovet and J. Martha, “Unlocking the Supply Chain to Build Competitive Advantage,” International Journal of Logistics Management, Vol. 11, No. 2, 2000, pp. 1-8. doi:10.1108/09574090010806119
[4] L. Nuthall, “Supply Chain Performance Measures and Systems,” In: J. L. Gattorna, R. Ogulin and M. W. Reynolds, Ed., Handbook of Supply Chain Management, Grower Publishing, Burlington, 2003, pp. 248-266.
[5] J. R. Carter and R. Narasimhan, “Purchasing and Supply Chain Management: Future Directions and Trends,” International Journal of Purchasing and Materials Management, Vol. 32, No. 2, 1996, p. 2.
[6] S. Pradhan, “Retailing Management Text and Cases,” 5th Edition, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2007, pp. 21-211.
[7] A. J. Newman and P. Cullen, “Retailing Environment & Operations,” 2nd Edition, Cengage Learning India Private Limited, New Delhi, 2002.
[8] P. K. Sinha and D. P. Uniyal, “Managing Retailing,” Oxford University Press, New Delhi, 2007.
[9] S. Jack, “Challenges of the Future: The Rebirth of Small Independent Retail in America,” IRMA, 2004, pp. 10-22. http//
[10] G. Kapoor, “Revolutionizing the Retail Industry in India,” 51th World Business Summit, CIES, The Food Business Forum, Shanghai, 20-22 June 2007, pp. 211-235.
[11] P. Bhatia and A. Sharma, “India’s Organised Retail Players Rethinking Strategy,” The Economic Times, 27 September 2008. http//
[12] N. Vivek and S. Ravindran, “An Empirical Study on the Impact of Supplier Performance on Organizational Performance: A Supply Chain Perspective,” South Asian Journal of Management, Vol. 61, No. 3, 2009, pp. 61-70.
[13] D. F. Ross, “Competing through Supply Chain Management: Creating Market-Winner Strategies through Supply Chain Partnerships,” International Thomson Publishing, New York, 1997.
[14] P. K. Bagchi, “Role of Benchmarking as a Competitive Strategy: The Logistics Experience,” International Journal of Physical Distribution Logistics, Vol. 26, No. 2, 1996, pp. 4-22. doi:10.1108/09600039610113173
[15] M. L. Fisher, “What Is the Right Supply Chain for Your Product?” Harvard Business Review, Vol. 75, No. 2, 1997, pp. 105-116.
[16] R. B. Handfield and C. Bechtel, “The Role of Trust and Relationship Structure in Improving Supply Chain Responsiveness,” Industrial Marketing Management, Vol. 31, No. 4, 2002, pp. 367-382. doi:10.1016/S0019-8501(01)00169-9
[17] M. Christopher, “Logistics and Supply Chain Management: Creating Value-Adding Networks,” 3rd Edition, Prentice-Hall, Harlow, 2005.
[18] E. Selldin and T. Olhager, “Linking Products with Supply Chains: Testing Fisher’s Model,” Supply Chain Management: An International Journal, Vol. 12, No. 1, 2007, pp. 42-51. doi:10.1108/13598540710724392
[19] K. Ramdas and R. E. Speakman, “Understanding What Driver-Supply Chain Performance,” Interfaces, Vol. 30, No. 4, 2000, pp. 3-21. doi:10.1287/inte.
[20] M. Nair, “Creating Global Competitive Advantage: Challenges and Strategies,” Management Trends, Vol. 2, No. 2, 2005, pp. 72-79.
[21] S. K. Srivastava, “Logistics and Supply Chain Practices in India,” The Journal of Business Perspective, Vol. 10, No. 3, 2006, pp. 69-79. doi:10.1177/097226290601000307
[22] M. Saad and B. Patel, “An Investigation of Supply Chain Performance Measurement in the Indian Automotive Sector,” Benchmarking: An International Journal, Vol. 13, No. 1-2, 2006, pp. 36-53.
[23] A. A. Katou and P. S. Budhwar, “Casual Relationship between HRM Policies and Organizational Performance: Evidence from Greek Manufacturing Sector,” European Management Journal, Vol. 28, No. 1, 2010, pp. 25-39. doi:10.1016/j.emj.2009.06.001
[24] S. Chopra, and P. Meindle, “Supply Chain Management: Strategy, Planning, and Operations,” 2nd Edition, Pearson Prentice-Hall, Upper Saddle River, 2004.
[25] W. G. Kenneth, D. Whitten and R. A. Inman, “The Impact of Logistics Performance on Organizational Performance in the Supply Chain Context,” Supply Chain Management: An International Journal, Vol. 13, No. 4, 2008, pp. 317-327.
[26] A. Neely, C. Adams and M. Kennerley, “The Performance Prism: The Scorecard for Measuring and Managing Success,” Pearson Education Limited, London, 2002.
[27] L. Fitzgerald, R. Johnston, S. Brignell, R. Silvestro and C. Voss, “Performance Measurement in Service Business,” CIMA, London, 1991.
[28] K. W. Green Jr. and R. A. Inman, “Using a Just-in-Time Selling Strategy to Strengthen Supply Chain Linkages,” International Journal of Production Research, Vol. 43, No. 16, 2005, pp. 3437-3453. doi:10.1080/00207540500118035
[29] J. F. Hair, W. B. Black, B. J. Babin, R. E. Anderson and R. L. Tatham, “Multivariate Data Analysis,” Pearson Eduction Inc., New Delhi, 2009.

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.