Share This Article:

Role of Focus Group Discussion (FGD) in e-Business Research

DOI: 10.4236/oalib.1101281    1,067 Downloads   2,082 Views   Citations

ABSTRACT

e-Business is a vast area of study. Normally Information System researchers preferred to use a combination of quantitative and qualitative study or known as Mixed Method approach. This is because qualitative study is able to explain the quantitative finding in more details. Malaysian e-Supply Chain (e-SC) was chosen as domain for this study and the ultimate goal of research is to identify measurement parameters for trusted trading partner. This study focused on the role of Focus Group Discussion (FGD) as a tool for e-Business research included with the FGD procedure, size of participant, and challenges in conducting the FGD sessions.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Aziz, N. (2015) Role of Focus Group Discussion (FGD) in e-Business Research. Open Access Library Journal, 2, 1-6. doi: 10.4236/oalib.1101281.

References

[1] Ab Aziz, N., Ahmad, R. and Dominic, P.D.D. (2014) Trust Model for e-Supply Chain Management (e-SCM) Business to Business (B2B) Collaboration. Australian Journal Basic & Applied Science, 8, 450-454.
[2] Mukhtar, M., Jailani, N., Abdullah, S., Yahya, Y. and Abdullah, Z. (2009) A Framework for Analyzing e-Supply Chains. European Journal of Scientific Research, 25, 649-662.
[3] Ayala, G.X. and Elder, J.P. (2011) Qualitative Methods to Ensure Acceptability of Behavioral and Social Interventions to the Target Population. Journal of Public Health Dentistry, 71, S69-S79.
http://dx.doi.org/10.1111/j.1752-7325.2011.00241.x
[4] Onwuegbuzie, A.J., Dicnkinsion, W.B., Leech, N.L. and Zoran, A.G. (2009) A Qualitative Framework for Collecting and Analyzing Data in Focus Group Research. International Journal of Qualitative Methods, 8, 21.
[5] Johnson, R.B. and Onwuegbuzie, A.J. (2004) Mixed Methods Research: A Research Paradigm Whose Time Has Come. Educational Researcher, 33, 14-26.
http://dx.doi.org/10.3102/0013189X033007014
[6] Onwuegbuzie, A.J. and Leech, N.L. (2006) Linking Research Questions to Mixed Methods Data Analysis Procedures. The Qualitative Report, 11, 474-498.
[7] Byers, P.Y. and Wilcox, J.R. (1991) Focus Groups: A Qualitative Opportunity for Researchers. Journal of Business Communication, 28, 63-78.
http://dx.doi.org/10.1177/002194369102800105
[8] McLafferty, I. (2004) Focus Group Interviews as a Data Collecting Strategy. Journal of Advance Nursing, 48, 187-194.
http://dx.doi.org/10.1111/j.1365-2648.2004.03186.x
[9] Yee, L.H. and Seong, L.K. (2009) Buying via Internet.
http://biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542
[10] Mack, N., Woodsong, C., MacQueen, K., Guest, G. and Namey, E. (2005) Qualitative Research Methods: A Data Collector’s Field Guide. Family Health International (FHI), USA.
[11] Savin-Baden, M. and Major, C.H. (2010) New Approaches to Qualitative Research: Wisdom and Uncertainty. Routledge, London.
[12] Bloor, M., Frankland, M.J., Thomas, M. and Stewart, K. (2001) Focus Groups in Social Research. Sage Publications Ltd., London.
[13] Coenen, M., Stamm, T., Stucki, G. and Cieza, A. (2011) Individual Interviews and Focus Groups in Patients with Rheumatoid Arthritis: A Comparison of Two Qualitative Methods. Quality of Life Research, 21, 359-370.
[14] Jordan, J., Lynch, U., Moutray, M., O’Hagan, M.T., Orr, J., Peake, S. and Power, J. (2007) Using Focus Groups to Research Sensitive Issues: Insights from Group Interviews in Nursing in the Northern Ireland “Troubles”. International Journal of Qualitative Methods, 6, 1-19.
[15] Krueger, R.A. and Casey, M.A. (2000) Focus Groups: A Practical Guide for Applied Research. 3rd Edition, Sage Publications, Inc., Thousand Oaks.
[16] Aziz, N., Ahmad, R. and Dominic, D.D. (2011) Preliminary Study Collaboration Method through Trust Values for e-Supply Chain Integrator: A Case Study of Malaysian Construction Industry. National Postgraduate Conference, Kuala Lumpur, 19-20 September 2011, 1-5.
[17] Litosseliti, L. (2003) Using Focus Groups in Research. Continuum.
[18] Rabiee, F. (2004) Focus-Group Interview and Data Analysis. Proceedings of the Nutrition Society, 63, 655-660.
http://dx.doi.org/10.1079/PNS2004399
[19] Suzuki, K., Morimoto, I., Mizukami, E., Otsuka, H. and Isahara, H. (2009) An Exploratory Study for Analyzing Interactional Processes of Group Discussion: The Case of a Focus Group Interview. AI & Society, 23, 233-249.
[20] Bitsch, V. (2005) Qualitative Research: A Grounded Theory Example and Evaluation Criteria. Journal of Agribusiness, 23, 75-91.

  
comments powered by Disqus

Copyright © 2019 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.