ABSTRACT
With the continuous development of society, media literacy education has an increasingly important position and role in university ideological and political education. Therefore, making media literacy education suit university ideological and political education is of great significance to ensure the comprehensive efficiency of ideological and political education. The concept of media literacy education, followed by its inner connection with university ideological and political education, is first introduced in this work. Then negative factors influencing the function of media literacy education in ideological and political education are analyzed. Moreover, practicable principles and measures are proposed to inspire the function of media literacy education in ideological and political education.