Why “Ding-Dong Community” Cannot Succeed Like American Version “Nextdoor”?


The conception of community O2O is very popular currently in China, which has become the focus of attention in the field of e-commerce. However, since at the preliminary exploration stage everything in this area changes very quickly, there is not yet mature business model to mimic. Many of the problems should be studied and clarified. Taking the rise and failure of “ding-dong district” as a case, this article attempts to analyze the unsuccessful reason that “ding-dong district” imitates the US version “Nextdoor” in the context of China, and put forward the corresponding countermeasures and suggestions, aiming to provide related reference for Chinese enterprises in the exploration and development of community e-commerce.

Share and Cite:

Deng, P. (2015) Why “Ding-Dong Community” Cannot Succeed Like American Version “Nextdoor”?. Journal of Service Science and Management, 8, 649-654. doi: 10.4236/jssm.2015.84065.

Conflicts of Interest

The authors declare no conflicts of interest.


[1] Liu, J.M., Ji, X. and Gong, F. (2015) China’s iConsumer 2015: A Growing Appetite for Change.
[2] Lin, S., Jiang, W. and Zhang, S. (2014) Macy & Larry O2O E-Commerce Model Analysis. Research and Applications in Economics, 2, 56-59.
[3] Masden, C.A., Grevet, C., Grinter, R.E., Gilbert, E. and Edwards, W.K. (2014) Tensions in Scaling-Up Community Social Media: A Multi-Neighborhood Study of Nextdoor. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 3239-3248.
[4] Li, J.J. and Liu, Y.T. (2013) Review of Urban Community Management Patterns and Preliminary Analysis of China’s Community Management Mechanism.
[5] Zhang, Y. and Huang, L. (2015) China’s E-Commerce Development Path and Mode Innovation of Agricultural Product Based on Business Model Canvas Method. The 14th Wuhan International Conference on E-Business——Innova- tion Management and IT Business Value, Wuhan, 19 June 2015, 560-569.
[6] Xu, Q. and Chow, J.C. (2006) Urban Community in China: Service, Participation and Development. International Journal of Social Welfare, 15, 199-208.
[7] Gao, J. (2013) Analysis of the Community Business Mode Based on Mobile Internet. Applied Mechanics and Materials, 411, 2152-2156.

Copyright © 2023 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.