Share This Article:

Urban Youth Culture in Bangladesh under the Sway of Cultural Globalization: A Descriptive Analysis

Abstract Full-Text HTML XML Download Download as PDF (Size:286KB) PP. 213-226
DOI: 10.4236/sm.2015.53019    4,671 Downloads   5,871 Views   Citations

ABSTRACT

This is a descriptive cross-sectional study which aims to present the contemporary youth culture in Dhaka, the capital city of Bangladesh, with an emphasis on the underlying role of cultural globalization. To meet the objective of the study, a survey was conducted in 2012 among the students of three leading private universities in Dhaka city. The central theme of the study revolves around the idea that globalization as a process transforms our cultures and affects our lives wherever we live. There has been a heated debate among the researchers on the issue of media effects on the youths. The debate mainly centers around the question: Does what our young generation watch on the global media really influence their behaviors and choices, or the norms and values associated with those behaviors and choices are strictly learned through the guidance of parents, teachers, peers, and the society at large? This study documents that the global media have large-scale impact on the audiences who are exposed to them. As the survey findings indicate, the urban youth culture in Bangladesh is no longer identical to her long-standing traditional patterns but is found to be melting into western norms of dress-codes, food habits, attitude, and life styles. The study demonstrates that the young generation in urban Bangladesh prefers trendy clothes, fast food, western style of marriage and family, western music, movies, festivals, and so on, reflecting a shift toward a consumer culture with global values.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Hossin, M. and Mohiuddin, M. (2015) Urban Youth Culture in Bangladesh under the Sway of Cultural Globalization: A Descriptive Analysis. Sociology Mind, 5, 213-226. doi: 10.4236/sm.2015.53019.

References

[1] Baten, S. A. (2008). Globalization and Anti-Globalization. Dhaka: Pathok Shamabesh.
[2] Giddens, A. (1990). The Consequences of Modernity. Cambridge: Polity Press.
[3] Giddens, A. (2009). Sociology. Cambridge: Polity Press.
[4] Kalam, A. (2002). Globalization and Bangladesh in the New Century. Dhaka: Palok Publications.
[5] Lechner, F. J., & Boli, J. (Eds.). (2004). The Globalization Reader. Australia: Blackwell Publishing.
[6] McChesney, R. W. (2005). The New Global Media. In D. Held, & A. McGrew (Eds.), The Global Transformations Reader (pp. 260-268). Cambridge: Polity Press.
[7] McLuhan, M. (1964). Understanding Media. New York: Mentor.
[8] Naidoo, L. (2007). Rupture or Continuity? The Impact of Globalization on Cultural Identity and Education in Indian Immigrant Families in Australia. International Curriculum Inquiry, 4, 18-22.
http://ojs.library.ubc.ca/index.php/tci/article/viewFile/34/69
[9] Robertson, R. (1994). Glocalization: Time-Space and Homogeneity-Heterogeneity. In: F. J. Lechner, & J. Boli (Eds.), The Globalization Reader. Australia: Blackwell Publishing.
[10] Shamsher, R., & Abdullah, M. N. (2012). Effect of Satellite Television on the Culture of Bangladesh: The Viewers’ Perception. European Journal of Business and Management, 4, 45-54.
www.iiste.org/Journals/index.php/EJBM/article/download/2202/2215
[11] Smith, A. (2005). An Introduction to Globalization Debate. In D. Held, & A. McGrew (Eds.), The Global Transformations Reader. Cambridge: Polity Press.
[12] Suoronta, J. (2004). Youth Information and Communication Technologies. In World Youth Report: The Global Situation of Young People. New York: United Nations Department for Economic and Social Welfares.
[13] Thompson, J. B. (2005). The Globalization of Communication. In D. Held, & A. McGrew (Eds.), The Global Transformations Reader (pp. 247-257). Cambridge: Polity Press.
[14] Tomlinson, J. (1999). Globalization and Culture. Cambridge: Polity Press.
[15] Tomlinson, J. (2005). Globalization and Cultural Identity. In D. Held, & A. McGrew (Eds.), The Global Transformations Reader (pp. 267-276). Cambridge: Polity Press.
[16] Tomlinson, J. (2006). Globalization and Culture. Paper presented at the University of Nottingham, Ningbo, China, 24 November 2006.
[17] Wee, T. (1999). An Exploration of a Global Teenage Life-Style in Asian Societies. Journal of Consumer Marketing, 16, 365-375.
www.emeraldinsight.com/journals.htm?articleid=856330
http://dx.doi.org/10.1108/07363769910277184
[18] Willnat, L., He, Z., Takashi, T., & Lopez-Escobar, E. (2002). Perceptions of Foreign Media Influence in Asia and Europe: The Third Person Effect and Media Imperialism. The International Journal of Public Opinion Research, 14, 175-192.
http://dx.doi.org/10.1093/ijpor/14.2.175
[19] World Commission on the Social Dimension of Globalization (2004). Geneva: International Labor Office.
[20] Zaharopoulos, T. (2003). Perceived Foreign Influence and Television Viewing in Greece. In M. Elasmer (Ed.), The Impact of International Television: A Paradigm Shift (pp. 39-56). Athens: LEA’s Communication.
[21] Zahid, D. (2007). Impact of Cultural Globalization on the Upper Class Youth in Dhaka City: A Sample Study. Bangladesh e-Journal of Sociology, 4, 45-56.
http://www.bangladeshsociology.org/Impact%20of%20Cultural%20Globalization4.2.pdf

  
comments powered by Disqus

Copyright © 2019 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.