The Impact of Personal Psychology and Behavior Factors on the Innovation Assimilation of Secure System Development


To find out the psychological root cause of Secure System Development (SSD) innovation digestion behavior, this article establishes the double digestion model of SSD innovation based on psychological factors. The theoretical bases include the acceptance model, motivation theory and theories related to innovation digestion. Then, we use SPSS 19.0 and AMOS 17.0 to verify the model. The results indicate that the perceived ease of use, intrinsic motivation, and perceived usefulness have a positive and degressive influence on SSD innovation digestion intention respectively; SSD innovation digestion intention has a positive effect on SSD digestion behavior; And, absorptive capacity and risk attitude have positive regulating effects on the conversion from SSD innovation digestion intention to SSD innovation digestion behavior.

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Qiu, S. , Wang, P. and Yang, P. (2015) The Impact of Personal Psychology and Behavior Factors on the Innovation Assimilation of Secure System Development. American Journal of Industrial and Business Management, 5, 181-191. doi: 10.4236/ajibm.2015.54020.

Conflicts of Interest

The authors declare no conflicts of interest.


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