A Comparative Study of Effects of Time Priming and Money Priming on Pro-Social Behavior

Yaxue Li^*, Wenquan Ling

Management School, Jinan University, Guangzhou, China.

DOI: 10.4236/jss.2015.33027                

Abstract

Money and time both play important roles in people’s daily life. Many studies have demonstrated that even subtle reminder of money or time will influence human behaviors. Empirical researches suggested that money cues had triggered a state of self-sufficient economic mind-set while time priming can activate a kind of emotional mind-set. As a result, participants whose money concepts were primed showed less pro-social behavior than those who were not been primed of time. This paper is mainly to summarize previous research, and further discuss two problems: 1) the different mechanisms of time on pro-social behavior compared to money; 2) broadening our scope of research samples about time priming and money priming.

Keywords

Money Priming, Time Priming, Pro-Social Behavior

Conflicts of Interest

The authors declare no conflicts of interest.

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