Analysis of O2O Model’s Development Problems and Trend

Xingang Weng, Liying Zhang^*

Graduate department, Beijing Wuzi University, Beijing, China.

DOI: 10.4236/ib.2015.71006                

Abstract

Future competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. O2O mode is new commerce model which does a deeper explore to the sales channels, and has a very good prospect. But there are certain obstacles in its development. This paper analyzes their respective advantages of two kinds of sale models under the background of electronic commerce, including online electricity sales mode and offline store sales model. Then it points out the problems that are needed to solve in the development process of O2O mode. At last, this paper analyzes the five networks needing to be built in the process of O2O model integration.

Keywords

O2O Mode, Online and Offline, Mobile Commerce, Network

Conflicts of Interest

The authors declare no conflicts of interest.

References

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