Bundling and Consumers’ Reservation Value: Effects on Market Entry


We consider a multiproduct incumbent which monopolizes one market but faces a potential entrant in another market. In a two dimensional Hotelling model, when consumers’ reservation value is relatively high, we show that the incumbent has an incentive to use bundling to deter entry only if a prior commitment is applicable. However, when consumers’ reservation value is low, the multiproduct firm even has no incentive to use bundling and bundling has no effect on entry deterrence.

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Hu, Q. (2015) Bundling and Consumers’ Reservation Value: Effects on Market Entry. Technology and Investment, 6, 77-81. doi: 10.4236/ti.2015.61008.

Conflicts of Interest

The authors declare no conflicts of interest.


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