Pseudo Nationalism of the Commercial Companies on the Commemoration of Indonesian National Holidays through Non-Commercial Advertising in Print Media in the Years of 1980 to 2008

Zeffry Alkatiri

Department of History, Faculty of Humanities, University of Indonesia, Depok, Indonesia.

DOI: 10.4236/ahs.2014.33014                

Abstract

This study examines the advertising messages of various commercial enterprises that utilize the Indonesian Independence Day by participating in the event through non-commercial advertisements in print media from 1980-2008. The matter in this study is related to the issue of Indonesian nationalism, which since its formation until the Reformation era continues to encounter various obstacles. The questions that arise in this study are what kinds of nationalism-themed advertisements were produced and the reason behind their production, and by what companies, as well as on what basis were the ads produced? This research uses discourse analysis method from the perspective of history in order to see the relation between the advertisers and the media owner. This research examines data from various advertisements taken from a number of media from 1980 to 2008. The hypothesis of this research is that companies exploit the situation and condition of the National Independence Day, as well as to promote their interests. This study was conducted to complement previous studies on the phenomenon of the New Order and Reformation era.

Keywords

Advertisement, Pseudo-Nationalism, Private Newspaper, New Order, Reformation

Conflicts of Interest

The authors declare no conflicts of interest.

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