Corporate Social Responsibility Awareness, Firm Commitment and Organizational Performance

Evans Brako Ntiamoah, Priscilla Oforiwaa Egyiri, Michael Kwamega

CIM-UK, Simon Page Business School, Accra, Ghana.
School of Management & Economics, University of Electronic Science and Technology of China, Chengdu, China.

DOI: 10.4236/jhrss.2014.22008                

Abstract

In this research, we addressed the following questions that are becoming increasingly important to managers in the banking industry of Ghana: is there a relationship between corporate social responsibility (CSR) awareness, firm commitment and organizational performance? If yes, how is the relationship between these three variables? The study adopted both qualitative (case study) and quantitative methods respectively. Banks were selected to gather data, which was acquired from answers obtained from our administered questionnaire and also through interviews. The population of the survey constituted the management and non-management staff and customers of UT Bank Ghana and Barclays Bank Ghana Ltd in Ghana. Hypotheses of the study will be analyzed using correlation and regression. Results of the study show that there are high positive correlations between the constructs of corporate social responsibility (CSR) awareness, firm commitment and organizational performance.

Keywords

Corporate Social Responsibility, Firm Commitment, Banking Institution, Organizational Performance

Conflicts of Interest

The authors declare no conflicts of interest.

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