The Impact of Computer Mediated Communication (CMC) on Productivity and Efficiency in Organizations: A Case Study of an Electrical Company in Trinidad and Tobago

Kenrick Bob, Prahalad Sooknanan

Arthur Lok Jack Graduate School of Business, University of the West Indies, Mt. Hope, Trinidad and Tobago.
University of Trinidad and Tobago, O’Meara Campus, Arima, Trinidad and Tobago.

DOI: 10.4236/ajc.2014.22005                

Abstract

This study investigates how computer mediated communication (CMC) and the electronic mailing system in particular have impacted on productivity and efficiency not to mention interpersonal interaction and increased use of technology in the organization. An electricity company was chosen for the case study since it had achieved approximately 78% computerization and networking of its office staff. Following the judgemental sampling technique to identify the organization, random sampling was used to select a sample size of 100 respondents. A questionnaire survey with sixteen items was self-administered over a one-week period. The results showed that 73% of the respondents agreed that CMC enhanced their overall productivity and efficiency while 27% differed. However, while the findings revealed that the introduction of CMC increased its use as a whole, it impacted negatively on interpersonal relationships among respondents.

Keywords

Computer Mediated Communication (CMC), Interpersonal Interaction, Productivity and Efficiency, Technology in Organizations

Conflicts of Interest

The authors declare no conflicts of interest.

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