New Business Model for Company toWin the Competition


With the rise and development of e-commerce, a huge impact is given on traditional retailing. Nowadays the retailing e-commerce competition is very fierce. In this paper nine possible developing directions of retailing e-commerce in future are discussed. By using interpretative structural modeling the direct correlation of these nine directions is analyzed, and then the development trend is divided into five stages involved the stage of mobile e-commerce retailing.

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Li, Y. and Yang, R. (2014) New Business Model for Company toWin the Competition. American Journal of Industrial and Business Management, 4, 190-198. doi: 10.4236/ajibm.2014.44026.

Conflicts of Interest

The authors declare no conflicts of interest.


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