Dyad and Triad Census Analysis of Crisis Communication Network

Shahadat Uddin, Liaquat Hossain

The University of Sydney, Sydney, Australia.

DOI: 10.4236/sn.2013.21004                

Abstract

Dyad and triad census summarize much of the network level structural information of a given directed network. They have been found very useful in analyzing structural properties of social networks. This study aims to explore crisis communication network by following dyad and triad census analysis approach to investigate the association of microlevel communication patterns with organizational crisis. This study further tests hypothesis related to the process of data generation and tendency of the structural pattern of transitivity using dyad and triad census output. The changing communication network at Enron Corporation during the period of its crisis is analyzed in this study. Significant differences in the presence of different isomorphism classes or microlevel patterns of both dyad and triad census are noticed in crisis and non-crisis period network of Enron email corpus. It is also noticed that crisis communication network shows more transitivity compared to the non-crisis communication network.

Keywords

Dyad Census; Triad Census; Crisis Communication Network; Organizational Crisis

Conflicts of Interest

The authors declare no conflicts of interest.

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