Service Plan Brief for Establishment of Wellness Centers for Providing Coaching and Physical and Mental Services ()
1. Benefits of the Targeted Population
1.1. Improvement of Health Behaviors
The creation of wellness centers will promote patients to improve their individual health behavior. This also provides an opportunity for patients to have a behavioral change. The main focus of the wellness centers is to provide education to the public and the tools to make positive behavior changes and increase positive health outcomes (Purcell, 2016). These wellness centers are crucial for instilling motivation and social support for positively changing patients’ behavior (Benson-Tilsen & Cheskis-Gold, 2017). The wellness centers will have a positive impact on patient behavior and increase the health of patients as seen in Table 1.
1.2. Reduction of Elevated Health Risks
The first step to making sure the health risks are reduced is to ensure easy access to the wellness center. Primarily, diseases like hyperglycemia, hypertension, and hypercholesterolemia are linked to unhealthy food choices and declining exercise regimes. However, these wellness centers can provide the availability to crucial information and improve overall health. The wellness centers can allow professionals to aid patients in making healthy eating choices and how improve their health (Purcell, 2016).
1.3. Reduction of the Cost of Healthcare
In order to reduce healthcare costs, there needs to be an effective strategy that can be implemented. The wellness centers fit the bill for decreasing healthcare costs by promoting primary prevention and promote healthy living models. Promoting healthy eating habits will increase immunity and decrease the chance of contracting another compounding illness. These secondary infections can be costly to treat. These wellness centers can perform regular screening and identify risk factors. This, in turn, will decrease the cost of treating complications developed from the disease (Harris, 2016). These wellness centers will be the focus on reducing the cost of healthcare services.
1.4. Improve Workplace Productivity
Decreased productivity is a big hurdle that impacts our current society. The increase in lifestyle diseases that the patients are facing makes it more difficult to work effectively and efficiently. Citizens in the workforce that are absent due to poor health decrease workplace workflow and productivity causing the company to lose profits (Purcell, 2016). Patients with decreased health will decrease the likelihood of personal advancements and achievements. Therefore, motivating people to live a healthy life will decrease the chances of the patients getting ill and increase performance at the company level and individual level.
2. Market Analysis
The biggest area that requires our attention in our current society is physical and mental health. More complex diseases are being seen and there is even more need for an intervention such as wellness centers. There is an increase need for knowledge and information that can help people reach a healthier way of life. This was the reason the wellness program was created and initiated (Strout et al., 2018).
2.1. Target Market
The need for professional input in the areas of health and wellness is increasing. The desire to get healthy and stay healthy is the main reason that the there is a need for wellness programs. The wellness programs will cater to corporate environment and involve families and individuals that want to change the way they live. The wellness programs will look at the corporate environment due to the fact that business can have harsh workplaces and demand their employees to be at top performance. This will help to address the increasing number of lifestyle diseases throughout the society (Case, 2010).
2.2. Referral Bases
These wellness centers will work off a variety of institutions from referrals. These different healthcare facilities will play a huge role in that the healthcare workers will recruit patients to the wellness centers. Some diseases that are treated at the healthcare facilities may need alternative treatment options that require counseling and dietary recommendations. Since wellness centers will offer these services it is logical that the medical treatment facilities will be the basis of where we receive referrals (Reuben & Tinetti, 2012).
2.3. Competitors
The wellness centers will face competition from other facilities that offer the same services to the public. There is a possibility some hospitals will offer nutrition services, counseling, and education. This will then put the hospital in direct competition with the wellness facility. There is also the likelihood that healthcare professionals may offer primary care services and they can be a threat to theses proposed wellness centers (Koçak et al., 2017).
3. SWOT Analysis
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Table 1. Strengths vs. weakness of SWOT.
The Implications of the SWOT Results
The results of the SWOT assessment have an important role in finding and using the strengths and opportunities. At the same time, the weaknesses and threats are decreased. This information will aid the wellness centers in maintaining the reputation and targeted groups the main institution has attracted. By knowing the threats that the wellness centers face the staff and help to plan and buffer the impact these threats could have on the centers, as seen in Table 2 (Albao et al., 2019).
4. Service Plan Feasibility
5. Risk Assessment
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Table 3. Potential risks and strategies.
6. Financial Projections
As shown in Table 3, financial projecting is crucial when knowing how to create the wellness center and show how it should perform over a given amount of time. The budget is a quantitative plan for comprehending the financial objectives for each service line. Each service area needs to be analyzed in detail for the costs that it will incur. When creating the budget for the wellness center, we need to look at healthcare trends, revenue potential, and market competition.
6.1. Methods Used to Generate Revenue for the Services and Financial Payers
As we can see in Table 4, Bringing in revenue for the services provided is a crucial component to the success and survival of the wellness center. One way to increase the profit is to leverage the relationships of the current payers and hospital partners. For the best outcome, negotiations with managed care contracts are an option for new services. There are many different methods that can increase revenue. The biggest way to increase income is through fee-for-services. The wellness center will be offering mental health services and nutritional counseling with certified providers. These services that are offered by the wellness center will work with commercial and government resources, for example Medicaid and Medicare.
An additional way to increase revenue is to include monthly service fees. These can be fees for group classes. Fitness classes are becoming increasing popular in current society and allow the clients to participate with hardly any equipment. There will be holistic wellness classes and these will be taught by a RN. These will also be included as a monthly fee for the class. The final piece of the wellness to increase income is a wellness bar. This will include workout shakes, snacks, and supplements that are approved by a nutritionist.
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Table 4. Financial projections per service area (Figure 1).
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Figure 1. Estimated financial projections for year 1.
6.2. Operational Expense Budget
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Table 5. Expense categories and descriptions (Figure 2).
7. Key Performance Indicators (KPIs)
8. Future Decisions
It is critical for the service plan to include key performance indicators that will determine success of the facility in Table 5. By watching the patient to staff ratio, the administration can be sure that funds are not being wasted on overstaffing and safety is being addressed. The financial components of the KPI structure are important. Staffing needs will impact the facility growth. It is critical to watch the staffing ratios often and make changes as needed. We need to also monitor the time in between appointments and this will tell us appointment times need to be adjusted. Staff overtime needs to be addressed, it is costly and only should be used as necessary. If appointment times are properly scheduled the center can save money and effectively and efficiently treat the patients. The main goal of the KPI growth and patient satisfaction can greatly impact future decisions of the wellness center. If there is rise in patient census and growth is seen, then more staff will be needed and hiring would occur. If we don’t see growth in the center and patient census, then layoffs would take place and restructuring would occur. Having client satisfaction is the top measurement tool of performance indicators. If the KPI is followed then the wellness centers would see growth and expansion. Environment is a crucial part of the structure and the staff to client ratio. This is important because there needs to be enough room to workout, discuss plans, and goals. If the center is too crowded then HIPAA could be violated. The wellness centers standards of care should exceed local competition, increasing the chances of success.
Improvement Strategies
According to Table 6, in order for the wellness center to be successful, the staff needs to have top-tier performance. Education and training on the services provided at the center are necessary. Professionalism needs to be upheld at all times and it is a requirement for staff to maintain employment. Continuing education and competency sessions will be required each year to maintain employment. An additional method to improve staff performance is by allowing them to have access to the programs so the staff can improve their own health and wellness.
Interdisciplinary collaboration is needed for any successful healthcare team. Open communication is needed to boost cooperation between the staff and team-building activities are crucial to sharing knowledge, insights, and resources. This must be supported by the all-staff members and throughout the center. By following these guidelines, the team will be fully functional and the care that the patients receive will be top notch.
9. Service Plan Start-Up Tasks and Timelines
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Table 7. Timelines and relative tasks.
Executive Summary
The main goal of the wellness program is to educate people and follow healthy living and promote a healthy lifestyle, as seen in Table 7. These programs will provide the patients and the general public with important knowledge that changes individuals’ lives. In turn, this will have a great impact on society. The main client that will be receiving services from these programs is those working in the corporate world. This is due to the rising demand for increased performance expected among those individuals. However, these are not the only patients receiving these services, the patient’s families and friends experience various lifestyle diseases. The SWOT analysis shows that these facilities will see how beneficial it is to work in conjunction with a well-known hospital name that endorses these facilities. These wellness centers will face competition from rival wellness centers. These centers will decrease the cost of healthcare and decrease the health risks.
The beneficial impact that the wellness center will have on the current community and future will be greater than any beginning risk and cost that are associated with the start-up. Some of the initial costs could be avoided by using resources already available from the hospital, such as furniture. This health and wellness center will be a valuable asset to the community. These wellness centers are valuable to the employees because they can improve their health and wellness as well. The financial benefit can be seen from the reduced healthcare costs since people are seeking primary prevention instead of treating the disease and complications. Offering these high-quality services in a professional and caring manner it will prove to be an asset to the community.