Analysis on the B2C E-Commerce Pattern in China - Journal of Service Science and Management

JSSM > Vol.9 No.5, October 2016

Journal of Service Science and Management

Volume 9, Issue 5 (October 2016)

ISSN Print: 1940-9893 ISSN Online: 1940-9907

Google-based Impact Factor: 1.94 Citations

Analysis on the B2C E-Commerce Pattern in China ()

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Download as PDF (Size: 266KB) PP. 443-452

DOI: 10.4236/jssm.2016.95048 3,234 Downloads 6,561 Views Citations

Author(s)

Yingyao Shi

Affiliation(s)

Department of Tourism Management, Management School, Jinan University, Guangzhou, China.

ABSTRACT

With the development of science and technology, the Internet is growing increasingly popular with the Chinese people. Accompany with the increment of online consumers groups, an increasing number of traditional enterprises have introduced the electronic commerce mode. This paper is intended to make a preliminary analysis of the B2C electronic commerce pattern. At first, it will introduce the concept of the B2C electronic commerce pattern and the necessity for companies to use the B2C electronic commerce pattern. Then, the development of the B2C electronic commerce in China will be described. After that, it will focus on the four patterns of the B2C electronic commerce including the E-commerce Direct Selling Pattern, the Integrated Middlemen Pattern, the Vertical Middlemen Pattern and the Third-party Trading Platform Pattern. Finally, suggestions will be given to future development of the B2C e-commerce in China based on the analysis.

KEYWORDS

B2C, Electronic Commerce, Business Pattern

Share and Cite:

Shi, Y. (2016) Analysis on the B2C E-Commerce Pattern in China. Journal of Service Science and Management, 9, 443-452. doi: 10.4236/jssm.2016.95048.

Cited by

[1]	RESEARCH ON MARKETING STRATEGY OPTIMIZATION
	Journal of Buddhist Education and Research, 2023

[2]	The Development Strategy of Cross-border E-commerce in Quanzhou Area Under the One Belt and One Road Strategy
	ICIEB 2018 Proceedings of the 2018 International Conference on Internet and e-Business, 2018

[3]	Research on Supply Chain Service Innovation Based on B2C E-Commerce Platform in Information Ecology
	2018 4th International Conference on Education & Training, Management and Humanities Science (ETMHS 2018), 2018

[4]	The Development Strategy of Cross-border E-commerce in Quanzhou Area Under the" One Belt and One Road" Strategy
	2018

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