Author(s)

Jiangang Pang^1,2, Zhiying Liu¹

¹University of Science and Technology of China, Hefei, China.
²Southwest University of Science and Technology, Mianyang, China.

In the virtual network environment, the C2C e-commerce has some problems in product quality, service, credit speculation. At present the credit appraisal system offered by domestic C2C e-commerce website ensures the network security to a certain extent while it has some problems in identity verification, evaluation rules and model, credit of buyers and sellers and so on. Focused on the largest national C2C shopping website—Taobao, this article mainly analyzes the present situations and problems of the credit appraisal system, puts forward some improved suggestions of the real-name authentication, credit and transaction appraisal rules and so forth, and then establishes improved credit appraisal system.

C2C, E-Commerce, Online Shopping, Credit Appraisal

Pang, J. and Liu, Z. (2014) A Study on Credit Appraisal System of C2C E-Commerce
—Based on the Analysis of Taobao. American Journal of Industrial and Business Management, 4, 721-727. doi: 10.4236/ajibm.2014.412078.