Author(s)

Bonachristus Umeogu, Ojiakor Ifeoma

Department of Mass Communication, Faculty of Social Sciences, Nnamdi Azikiwe University, Awka.
Department of Philosophy, Faculty of Arts, Nnamdi Azikiwe University, Awka.

Objective journalism is the desire and aim of every society and media house. However, such noble aspiration is beclouded and usurped by sycophancy and sycophantic reporting. This development denies the public the right to true information and invariably leads to loss of reputation by the media house. This paper looks at sycophancy in the Nigerian media by looking at the reasons for its unbridled spread, effects on the public, media houses, individuals and the government of the day.

Sycophancy; Ethics; Objectivity; Objective Journalism

Umeogu, B. and Ifeoma, O. (2012) Sycophancy and Objective Journalism. Advances in Applied Sociology, 2, 159-166. doi: 10.4236/aasoci.2012.23022.