Open Access Library Journal

Volume 10, Issue 6 (June 2023)

ISSN Print: 2333-9705   ISSN Online: 2333-9721

Google-based Impact Factor: 0.73  Citations  

Drivers of Mobile Payment Acceptance: The Impact of Network Externalities in Nigeria

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DOI: 10.4236/oalib.1110240    47 Downloads   332 Views  

ABSTRACT

The rising popularity of mobile payments can be attributed to the widespread use of smartphones and their applications. Despite its potential to simplify our lives, its adoption in African countries has been limited. This paper aims to enhance our understanding of the critical factors that influence the acceptance of mobile payments in Nigeria by exploring the impact of “network externalities” in addition to conventional technology acceptance factors. It posits that performance expectancy, effort expectancy, social influence, trust, and network externality are the key drivers of mobile payment acceptance. The research findings indicate that while traditional drivers still have an impact on customers’ willingness to adopt mobile payment, network externalities have the strongest influence. The paper provides recommendations for future research, although the results did not support the impact of effort expectancy.

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Ajao, Q.M., Oludamilare, O. and Sadeeq, L. (2023) Drivers of Mobile Payment Acceptance: The Impact of Network Externalities in Nigeria. Open Access Library Journal, 10, 1-19. doi: 10.4236/oalib.1110240.

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