Author(s)

Yan Wu^*, Yujiao Song, Fang Wang, Yanying Zhou, Mengshan Li

Gannan Normal University, Ganzhou, China.

In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.

College Students, We Media Era, Network Public Opinion, Early Warning

Wu, Y. , Song, Y. , Wang, F. , Zhou, Y. and Li, M. (2019) Online Public Opinion Guidance Strategy for College Students in the Era of We Media. Journal of Computer and Communications, 7, 79-87. doi: 10.4236/jcc.2019.712008.