Journal of Service Science and Management

Volume 4, Issue 4 (December 2011)

ISSN Print: 1940-9893   ISSN Online: 1940-9907

Google-based Impact Factor: 1.24  Citations  h5-index & Ranking

Study on Revenue Management Considering Strategic Customer Behavior

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DOI: 10.4236/jssm.2011.44058    5,535 Downloads   10,512 Views  Citations
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ABSTRACT

This article reviews the literatures of revenue management and introduces the status of traditional research about perishable products in this field. We analyse revenue management considering strategic customer behavior and the related researches about dynamic pricing, finally we discuss the existing problems and suggest several future research directions.

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C. Zhou and Y. Wu, "Study on Revenue Management Considering Strategic Customer Behavior," Journal of Service Science and Management, Vol. 4 No. 4, 2011, pp. 507-512. doi: 10.4236/jssm.2011.44058.

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