Journal of Computer and Communications

Volume 6, Issue 12 (December 2018)

ISSN Print: 2327-5219   ISSN Online: 2327-5227

Google-based Impact Factor: 1.34  Citations  

Blockchain Economics and Marketing

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DOI: 10.4236/jcc.2018.612011    902 Downloads   2,056 Views   Citations


Blockchain as a supporting platform for various cryptocurrencies is a technology that will not sell by itself, meaning that its success could not be built on technical efficiency of an algorithm alone. Understanding the real economic problems that the technology should aim at solving is a first step towards identifying the marketing beachheads for the technology. The branding of any blockchain can be categorized under an economic framework pointing to the types that have the potentials of being sustainable and disruptive. Selection of appropriate beachheads, verticals, services etc. should aim to promote the exchange of real goods and services, and/or the utilization the accounting/data advantage of the technology.

Cite this paper

Lorne, F. , Daram, S. , Frantz, R. , Kumar, N. , Mohammed, A. and Muley, A. (2018) Blockchain Economics and Marketing. Journal of Computer and Communications, 6, 107-117. doi: 10.4236/jcc.2018.612011.

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