Author(s)

Yongsheng Liu, Tong Han, Xuan Wei

Beijing Wuzi University, Beijing, China.

After the implementation of the Salt Industry System Reform Program, other domestic salt enterprises will compete for the market share of salt in Beijing. With the method of SWOT, this paper analyzes the advantages, disadvantages, opportunities and challenges of Beijing Salt Industry Company after the implementation of the salt industry system reform, and puts forward to seize the transition period, make close cooperation with the upstream enterprises; innovate business models, improve the service level; optimize the logistics links, reduce the cost of circulation; enrich product variety, improve the precision marketing; use new packaging, and strengthen the development of counterfeit brand countermeasure.

Salt Industry System Reform, Salt Franchise, SWOT Analysis, Development Strate-gies

Liu, Y. , Han, T. and Wei, X. (2016) Beijing Salt Company: The Way to Deal with the Salt Reform Program. American Journal of Industrial and Business Management, 6, 1185-1193. doi: 10.4236/ajibm.2016.612109.