Chinese Studies

Volume 5, Issue 3 (August 2016)

ISSN Print: 2168-5428   ISSN Online: 2168-541X

Google-based Impact Factor: 0.26  Citations  

The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example

HTML  XML Download Download as PDF (Size: 287KB)  PP. 88-92  
DOI: 10.4236/chnstd.2016.53010    1,950 Downloads   2,926 Views  Citations

ABSTRACT

Nowadays, religious tourism draws attention in the research field of tourism, especially the once sluggish temple. However, due to the remote geographical location, religious tourism resources have not been effectively utilized. To solve this problem, brand marketing needs to be emphasized, which could improve the scenic visibility and reputation of religious tourism. This paper uses the Guangxiao Temple as a case to analyze its brand marketing situation. We try to propose solutions through such examination.

Share and Cite:

Liang, M. , Wang, M. and Xu, S. (2016) The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example. Chinese Studies, 5, 88-92. doi: 10.4236/chnstd.2016.53010.

Copyright © 2020 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.