Modern Economy

Volume 2, Issue 3 (July 2011)

ISSN Print: 2152-7245   ISSN Online: 2152-7261

Google-based Impact Factor: 0.81  Citations  h5-index & Ranking

Strategy Orientation Analysis in the Mobile Phone Case Business

HTML  Download Download as PDF (Size: 1596KB)  PP. 395-402  
DOI: 10.4236/me.2011.23043    8,302 Downloads   16,320 Views   Citations

ABSTRACT

The focus on this research is to evaluate the characteristics of technology orientation (technology push), market orientation (market pull), customer focus and product focus in the case business strategy. In addition to plotting the dynamics of these four strategy dimensions over time, the four-way analysis framework is developed. This development is based on Nokia’s mobile phone business. Its past successful business and product transformations contribute to the selection. The findings show strong product focus in case business strategy with developments towards market-orientation.

Cite this paper

V. Isoherranen and P. Kess, "Strategy Orientation Analysis in the Mobile Phone Case Business," Modern Economy, Vol. 2 No. 3, 2011, pp. 395-402. doi: 10.4236/me.2011.23043.

Cited by

[1] What should Top Management do for Increasing Business Performance
2018
[2] POSITIONING STRATEGIES ON MOBILE MONEY TRANSFER AT SAFARICOM LIMITED
Thesis, 2017
[3] THE INFLUENCE OF STRATEGIC CONTROL, STRATEGY ORIENTATION, AND BUSINESS ENVIRONMENT ON COMPETITIVE STRATEGY AND ITS EFFECT …
2016
[4] THE INFLUENCE OF STRATEGIC CONTROL, STRATEGY ORIENTATION, AND BUSINESS ENVIRONMENT ON COMPETITIVE STRATEGY AND ITS EFFECT TO …
Academy of Strategic Management Journal, 2016
[5] Entrepreneurial environment, market-oriented strategy, and entrepreneurial performance
2016
[6] Entrepreneurial environment, market-oriented strategy, and entrepreneurial performance: a study of Chinese automobile firms
Internet Research, 2016
[7] Building value creation through the resources, new product development and competitive strategy to increase business performance (a Study at Indonesia …
2015
[8] Strategies that Deposit Taking Microfinance Institutions Use to Gain Sustainable Competitive Advantage in Kenya
2015
[9] Building value creation through the resources, new product development and competitive strategy to increase business performance (a Study at Indonesia Telecommunication Industry)
2015
[10] Toward Increased Understanding of Innovation Intermediaries
2015
[11] The Role of Strategic Positioning On Products Performance in the Telecommunications Industry in Kenya
2014
[12] BUSINESS STRATEGIES ANALYSIS BY STRATEGY TYPOLOGY AND ORIENTATION FRAMEWORK
P Kess, V Isoherranen - toknowpress.net, 2014
[13] PRODUCT DEVELOPMENT: Drivers, stakeholders, and customer representation
Acta Univ. Oul. C 496, 2014
[14] Product development drivers in literature and practice
International Journal of Product Development, 2013
[15] Exploring Customer Definition and Representation in Market-Driven NPD in ICT Industry
International Journal of Business Development and Research, 2013

Copyright © 2020 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.