Author(s)

Haibo Zhu, Guijun Zheng

Business School of Center South of Forest and Technology University, Changsha, China.

In researching channel relation it can be found that different negotiating abilities (channel power) decide commitment levels and different commitment levels decide the choice of channel model if we research the channel model choice of forest products in the perspective of channel members’ commitments. So leading enterprises, forest growers and distributors need to decide their commitment level according to their own negotiating ability in the channel system, and then choose right channel model.

Forest Product Channel, Commitment, Negotiating Ability, Channel Model

Zhu, H. and Zheng, G. (2016) Research on the Choice of Chinese Forest Products Channel Model: Commitment Perspectives. Modern Economy, 7, 77-83. doi: 10.4236/me.2016.71009.