Open Journal of Business and Management

Volume 3, Issue 4 (October 2015)

ISSN Print: 2329-3284   ISSN Online: 2329-3292

Google-based Impact Factor: 1.03  Citations  

A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet

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DOI: 10.4236/ojbm.2015.34044    7,829 Downloads   8,830 Views  Citations

ABSTRACT

The purpose of this paper is to provide countermeasures of the traditional business under the background of mobile internet, so that they can successfully achieve offline to online (hereinafter referred to as O2O) transformation. Firstly, the article analyzes the status quo and difficulties of traditional business about operations of WeChat public account. Secondly, the article analyzes the advantages of local life service O2O from four aspects: market environment, platform, brand and industry. Finally, four countermeasures are put forward: publish quality content, clear profit model and dock data to form an O2O ecological circle efficiently.

Share and Cite:

Huang, X. and Huang, Y. (2015) A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet. Open Journal of Business and Management, 3, 441-445. doi: 10.4236/ojbm.2015.34044.

Cited by

[1] O2O 模式生鲜店的发展前景分析
现代经济信息, 2016

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