Strategic Positioning: Key Point of Business Transformation —Revelation of Xiangeqing’s Transition - Open Journal of Social Sciences

JSS > Vol.3 No.10, October 2015

Open Journal of Social Sciences

Volume 3, Issue 10 (October 2015)

ISSN Print: 2327-5952 ISSN Online: 2327-5960

Google-based Impact Factor: 0.73 Citations

Strategic Positioning: Key Point of Business Transformation
—Revelation of Xiangeqing’s Transition ()

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Download as PDF (Size: 254KB) PP. 67-73

DOI: 10.4236/jss.2015.310010 4,556 Downloads 5,401 Views Citations

Author(s)

Ying Jia^*

Affiliation(s)

School of Management, Jinan University, Guangzhou, China.

ABSTRACT

Explicit strategic positioning is the most important factor to motivate the development of an enterprise. Based on the specific condition for an enterprise, a unique strategy could be one competitive advantage for it. Furthermore, for the enterprises who want to change their traditional operating styles, a strategy that follows up with current environment is necessary. This essay tries to discuss the importance of specific and renewable strategic positioning based on the failed transformation of Xiangeqing and provide some suggestions for the main problems.

KEYWORDS

Xiangeqing, Failure of Transformation, Strategic Positioning, Clarity, Dynamicity

Share and Cite:

Jia, Y. (2015) Strategic Positioning: Key Point of Business Transformation
—Revelation of Xiangeqing’s Transition. Open Journal of Social Sciences, 3, 67-73. doi: 10.4236/jss.2015.310010.

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