Journal of Service Science and Management

Volume 8, Issue 5 (October 2015)

ISSN Print: 1940-9893   ISSN Online: 1940-9907

Google-based Impact Factor: 1.25  Citations  h5-index & Ranking

Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform

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DOI: 10.4236/jssm.2015.85069    4,342 Downloads   4,967 Views  Citations
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ABSTRACT

At this stage, China society in conflict-prone period, the network group events developed rapidly. Network group events had a significant impact on society. The trend which the online group event evolved into the offline group incidents is becoming evident. In this paper, we used grounded theory to study the evolution and the development process of network group events under the micro-blog platform. We present an evolution mechanism model of network group event under micro-blog platform and find the formation mechanism of the network of public opinion, intrinsic motivation and the evolution of the network group events.

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Ma, H. (2015) Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform. Journal of Service Science and Management, 8, 678-684. doi: 10.4236/jssm.2015.85069.

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