Journal of Service Science and Management

Volume 8, Issue 5 (October 2015)

ISSN Print: 1940-9893   ISSN Online: 1940-9907

Google-based Impact Factor: 1.24  Citations  h5-index & Ranking

The Effect of Experience Value on Private Brand Purchase Intention

HTML  XML Download Download as PDF (Size: 275KB)  PP. 673-677  
DOI: 10.4236/jssm.2015.85068    3,705 Downloads   5,560 Views  Citations

ABSTRACT

Under the experience economical time background, brand experience has attracted a lot of attention in marketing practice. In this article, we explore the effect of experience value on consumers purchase intention of private brands and examine the moderating effects of private label tier, purchase degree and BRIC.

Share and Cite:

Zhang, M. , Li, Q. and Yang, D. (2015) The Effect of Experience Value on Private Brand Purchase Intention. Journal of Service Science and Management, 8, 673-677. doi: 10.4236/jssm.2015.85068.

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.