Social Networking

Volume 4, Issue 2 (April 2015)

ISSN Print: 2169-3285   ISSN Online: 2169-3323

Google-based Impact Factor: 1.07  Citations  

Growth Pattern of Social Media Usage in Arab Gulf States: An Analytical Study

HTML  XML Download Download as PDF (Size: 1238KB)  PP. 23-32  
DOI: 10.4236/sn.2015.42003    7,015 Downloads   10,383 Views  Citations

ABSTRACT

The impact of SNSs is tremendous on every aspect of life and people irrespective of region, gender and age are using it to get connected with their families and friends around the globe. This study aims to highlight the highly used SNSs across the Arab Gulf States comprising Iraq, Kuwait, United Arab Emirates, Oman, Qatar, and Saudi Arabia. The database of Stat Counter (http://gs.statcounter.com) was selected for tracing the use and growth of SNSs in this region. The findings show that the three most used SNSs in the Arab Gulf region are: Facebook, Twitter and YouTube. It is observed that Facebook is the leading social networking site used in the region until now, but Twitter is fast gaining market. Twitter is becoming popular among users and giving a tough competition to Facebook in almost all countries of the region except Iraq. In 2013, it has moved to 1st position in Saudi Arabia and Kuwait, replacing Facebook. However, in some countries like the UAE and Qatar, Facebook is still going strong. The paper concludes that the intensive use of social media among citizens’ of the Arab Gulf countries indicates that the internet has the potential to be a multivocal platform through which every segment of the society can have their voices heard. With limited availability of published literature in the field pertaining to the usage of social media by the people of the Arab Gulf countries, the paper aims to understand the practice, implication and importance of social media networks in this Muslim dominated region.

Share and Cite:

Reyaee, S. and Ahmed, A. (2015) Growth Pattern of Social Media Usage in Arab Gulf States: An Analytical Study. Social Networking, 4, 23-32. doi: 10.4236/sn.2015.42003.

Cited by

[1] Exposure to Food Marketing via Social Media and Obesity among University Students in Saudi Arabia
… of Environmental Research and Public Health, 2022
[2] Differences in Social Media Usage Exist Between Western and Middle-East Countries
International Conference on Passive …, 2022
[3] Study of Social Media Indulgence Among College Students in UAE and Kuwait: Case Study
Jenaibi - … on Technologies and Systems for E …, 2022
[4] Effects of Social Networks on Manufacturing Companies on Employee Productivity in Kano State
Global Journal of Management and Business …, 2022
[5] The Correlation between Social Media Addiction and Life Satisfaction among University Students
Journal of Hunan University Natural Sciences, 2021
[6] Factors influencing the adoption of social media marketing in small and medium-sized enterprises during the COVID-19 pandemic in Saudi Arabia: a thesis presented …
2021
[7] Cyberactivism in Palestinian Conflict News Comments on Al-Jezeera Youtube Channel: a Cyberpragmatic Study (Aktivisme Siber Dalam Komentar Berita Konflik …
… Bahasa dan Sastra …, 2021
[8] UGT-Based Study of SM Use Among Undergraduates in UAE and Kuwait: Case Study
2021
[9] Social media use for public health promotion in the Gulf Cooperation Council: An overview
2021
[10] Normalization with Israel: An Analysis of Social Networks Discourse Within Gulf States
2021
[11] Examining the Potential Predictors of Electronic Word of Mouth Communication in Emerging Social Networking Sites: A cultural Comparison between Turkish and …
2021
[12] Parent-teacher online communication: empirical evidence in the Kuwaiti context
2021
[13] IMPACT OF DIGITAL TRANSFORMATION IN MEASURING BUSINESS PERFORMANCE OF SMALL & MEDIUM SCALE BUSINESSES IN SRI LANKA
2021
[14] Using social networks in school crisis management: evidence from middle school principals in Kuwait
2020
[15] The Role of Digital Marketing in Business Performance with the Moderating Effect of Environment Factors among SMEs of UAE
2020
[16] Digital Marketing Adoption Influenced by Relative Advantage and Competitive Industry: A UAE Tourism Case Study
2020
[17] The Influence of Social Media in Recommending Tourism Destinations: A Study of Kuwait
2020
[18] اتجاهات الطالب الجامعی نحو استخدام شبکات التواصل الاجتماعی فی إدارة الوقت‎
2020
[19] The digital family in a traditional society: Attitudes of Saudi young people and parents towards the use of social media in family communication
2020
[20] Designing for STEM E-Mentoring for Young Women: the Saudi Context
2020
[21] What Are Qatari Twitter Users Talking About? An Analysis of Twitter's Role as a Medium for Citizen Collaboration, Online Activism and Public Debates
2020
[22] SME social media use: A study of predictive factors in the United Arab Emirates
2019
[23] Using social networking technologies to promote language socialisation: English as foreign language teachers' perceptions in Saudi Arabia
2019
[24] Social media adoption and its impact on firm performance: the case of the UAE
International Journal of Entrepreneurial Behavior & Research, 2018
[25] The impact of educated users' interactions on social media (Facebook) in the Arab world
Journal of Arab & Muslim Media Research, 2018
[26] Uses and Gratifications of Online News among Young Adults in Bahrain
ATINER's Conference Paper Series MED2017-2358, 2017
[27] How Facebook is being used in Saudi Arabia as a news source
ProQuest Dissertations Publishing, 2017
[28] Evaluation of the Abu Dhabi Weqaya Cardiovascular Disease Program's Media Advocacy and Communication Activities
THE INTERNATIONAL JOURNAL OF COMMUNICATION AND HEALTH, 2017
[29] Together we are not alone! Raising Omani women's awareness of the gendered Social Media
2017
[30] Digital Footprint: A Data Privacy Concerns for End Users in Saudi Arabia
2016
[31] 9 Use of social media in technology-enhanced learning
2016
[32] Use of Social Media for Professional Development by Health Care Professionals: A Cross-Sectional Web-Based Survey
JMIR medical education, 2016
[33] Branding SMEs in the UAE's Emerging Market
2016
[34] Transforming education in the Gulf region: Emerging learning technologies and innovative pedagogy for the 21st century
2016
[35] Use of social media in technology-enhanced learning
2016
[36] Hybrid Sentiment Analyser for Arabic Tweets using R
2015
[37] The Relationship Technological, Organizational, and Environmental Factors, Social Media Adoption and SMEs Performance
[38] Factors Influencing the SME Performance in The United Arab Emirates

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.